Brand strategy consultants in Singapore
Brand Architecture Services for Singapore Companies
We map how your master brand, sub-brands and business units fit together, so customers, staff and investors always know what you stand for.
- Clear structure for master brands, sub-brands and new ventures
- PMC certified, so your project can tap the EDG grant
- Trusted by PSA, NUS and Singapore Symphony Orchestra
PMC certified by Enterprise Singapore. Trusted by PSA, MPA, NUS and Sentosa.
Prefer to talk? Call +65 6698 9257
Tell us about your brand structure
Share a few details and a brand consultant will reply with next steps and a proposal.
Why companies choose us for brand architecture
One clear brand structure
We show how your master brand, sub-brands, products and business units should relate, so your brands stop competing with each other.
Built on research, not guesswork
Stakeholder interviews, brand discovery workshops and market research shape the structure before a single name or logo is decided.
EDG grant support
We hold Practicing Management Consultant certification recognised by Enterprise Singapore, so your branding project can qualify for the EDG grant, up to 50% of fees.
Strategy through to rollout
Naming, positioning, identity design, guidelines, brand videos and implementation workshops come from one team.
Experience across 15 industries
Healthcare, eldercare, government, investment, marine, arts, retail and technology, across Singapore, Malaysia, Vietnam and wider Asia.
What our brand architecture services cover
When a company grows, brands pile up. New business units, products and acquisitions each pick up their own name and look. Before long, your audience cannot tell what belongs to what.
Our brand architecture work fixes that. We start with discovery and research, agree the structure with your leaders, then bring it to life through naming, positioning and identity design. Implementation workshops help your teams use it every day.
- Brand discovery: stakeholder interviews, workshops and brand research
- Review of your current brands, sub-brands and product names
- A clear structure showing how the master brand and sub-brands relate
- Brand naming for new and existing brands in the portfolio
- Brand positioning and value propositions for each brand
- Brand tone of voice and customer journey mapping
- Identity design: logo, colours, fonts, look and feel, imagery
- Brand guidelines, collateral, signage and implementation workshops
Brands we have helped shape
“Vantage Branding's quality of work has been outstanding — with a new majestic identity that captures the essence of Singapore Symphony Orchestra and an identity framework that allows our message to better reach a wider audience.”
“Vantage Branding has been instrumental in helping us at a bold brand identity that defines who we are as JurongHealth. It is a pleasure working with them as they are not just talented, but also absolutely easy to work with. A good team to engage for a good brand discussion.”
“I have been utterly impressed with the quality of work done by Vantage. The approach that the team took was very systematic and well thought through. Inspirational as well as aspirational.”
What happens after you send the form
Send us your brief
Tell us about your brands, business units and what is not working today.
Talk with a brand consultant
We discuss your goals, the brands in your portfolio and how the EDG grant could apply.
Get a scoped proposal
You receive a proposal with the approach, deliverables and fees for your project.
Frequently asked questions
How much do brand architecture services cost?
Every project is priced on scope. Fees depend on how many brands you have, how much research and stakeholder work is needed, and which deliverables you want. Send us your brief and we will scope it. If you qualify for the EDG grant, up to 50% of fees can be covered.
Can we use the EDG grant for this project?
Yes, branding projects can qualify. We are Practicing Management Consultants, a certification recognised by Enterprise Singapore, so our branding work can be supported by the EDG grant of up to 50% of project fees. We will talk you through it on your call.
How long does a brand architecture project take?
It depends on the number of brands, the depth of research and how many stakeholders need to be involved. We set out a timeline in your proposal once we understand the scope.
Do you only handle strategy, or the design too?
Both. We are a full-service branding agency. After the architecture and positioning are agreed, we can deliver naming, logo design, colours, fonts, imagery, brand guidelines, collateral, signage and brand videos.
Do you work with companies outside Singapore?
Yes. Singapore is our main market, and we also work with clients in Malaysia, Vietnam and wider Asia.
What types of organisations do you work with?
We work with healthcare and eldercare providers, government agencies and government-linked entities, investment and venture capital firms, B2B corporates, marine and logistics companies, arts institutions, retail and technology businesses.
Ready to sort out your brand structure?
Tell us about your brands and business units. A consultant will review your situation, come back with a proposal, and explain how the EDG grant could support the work.
- Clear structure for master brands, sub-brands and new ventures
- PMC certified, so your project can tap the EDG grant
- Trusted by PSA, NUS and Singapore Symphony Orchestra
Prefer to talk? Call +65 6698 9257