Full-Service B2B Research Consulting
Market Research in Houston, TX for B2B Companies
The Dunvegan Group helps Houston B2B companies learn what customers and employees really want, then act on it. Serving North America since 1987.
- Research built for B2B, not consumer panels
- Business Retention Index predicts retention with 90%+ accuracy
- Executive-ready reports with ranked priority actions
Founded in 1987 by Anne Miner. 38 years of B2B research experience.
Prefer to talk? Call +1 888.281.3074
Request your research quote
Tell us what you need to learn. We will follow up to scope the right study.
Why Houston B2B companies work with us
Research made for B2B
We study business buyers and key accounts, not consumer panels. Our processes, metrics and software were built for B2B work.
Know who will stay
The Business Retention Index predicts customer retention with 90%+ accuracy. It is built on more than 25 years of research.
An answer to what NPS misses
NPS asks if someone would recommend you. Our metric measures whether a customer will actually stay with you.
Clear next steps, not raw data
Executive briefings give you a short, executive-ready report with ranked priority actions and at-risk accounts named.
Employee insight too
The same methodology finds engagement gaps before they turn into turnover, so you keep your best people and their knowledge.
38 years of experience
Founded in 1987 by Anne Miner, we serve large corporations, mid-sized firms and start-ups across North America and worldwide.
What our market research covers
We are a full-service B2B marketing research consulting firm. That means we help you design the study, talk with your customers or employees, analyze the results, and hand you a plan you can act on.
Our work centers on The Platinum Rule: treat other people the way they want to be treated. When you know what your customers and staff actually want, you can keep them and grow.
- Customer retention research and surveys for B2B companies
- Business Retention Index scoring for your accounts
- Customer feedback program design and management
- Voice of the customer research and customer insight studies
- Employee retention and engagement research and surveys
- Executive briefings with ranked priority actions
- Account renewal risk and churn risk analysis
- Custom marketing research consulting for start-ups through large corporations
How it works
Tell us your goal
Send the form with a short note about your company and what you need to learn.
Scope the study
We talk through your accounts, your questions and the right research approach for them.
Get findings you can use
You receive an executive briefing with ranked priority actions and the accounts most at risk.
Frequently asked questions
Do you work with companies in Houston, TX?
Yes. Our team serves B2B clients across North America, including Texas, and we also work with clients around the world. Our office address is One Dundas Street West, Suite 2500, Toronto, ON.
What does a market research project cost?
Cost depends on the scope: how many customers or employees you want to reach, what you need to learn, and the depth of reporting. Send us your goals and we will quote the right program.
Is this different from NPS?
Yes. NPS measures whether someone would recommend you. Our Business Retention Index predicts whether a customer will actually stay, with 90%+ accuracy, based on 25+ years of research.
Do you only work with large companies?
No. We serve large B2B corporations as well as small and mid-sized businesses and start-ups.
Do you do consumer research?
We focus on business-to-business research. If your customers are other companies, that is our specialty.
What do we actually receive at the end?
You get a concise, executive-ready report with ranked priority actions, plus analysis that pinpoints which high-value accounts are truly at renewal risk.
Find out what your customers will do next
Tell us about your company and the decisions you are facing. We will show you how B2B market research can protect your accounts and your revenue.
- Research built for B2B, not consumer panels
- Business Retention Index predicts retention with 90%+ accuracy
- Executive-ready reports with ranked priority actions
Prefer to talk? Call +1 888.281.3074