Full-service B2B research since 1987
A B2B Market Research Consulting Company Since 1987
We design and run the research, then give your team a short report with ranked actions. You learn which customers will stay and which need attention now.
- Full service: design, fieldwork, analysis and recommendations
- Business Retention Index predicts retention with 90%+ accuracy
- B2B only: large corporations, mid-size firms and start-ups
Founded in 1987 by Anne Miner. 38 years of B2B research across North America.
Prefer to talk? Call +1 888.281.3074
Request a research quote
Tell us about your project and we will come back with next steps.
Why B2B companies pick The Dunvegan Group
Full service, start to finish
We handle the study design, the interviews, the analysis and the write-up. Your team does not have to run the fieldwork.
Built for B2B, not consumer panels
Our work is made for companies that sell to other companies, from large corporations to small firms and start-ups.
A metric that predicts behaviour
The Business Retention Index is built on 25+ years of research and predicts customer retention with 90%+ accuracy.
Answers you can act on
Executive briefings come with ranked priority actions, so leaders know what to fix first and which accounts are at risk.
The Platinum Rule at the core
Treat other people the way they want to be treated. We find out what your customers and staff actually want, then show you how to deliver it.
38 years of steady hands
Founded in 1987 by Anne Miner, with proprietary processes, metrics and software developed in-house for B2B work.
What a full-service research partner covers
Most companies already collect feedback. The problem is that a satisfaction score only tells you how someone feels today. Our feedback programs are designed to give a precise, predictive signal about what customers will do next, including whether they will renew.
We also look inside the business. Employee retention research shows where leadership's view of the workplace differs from what employees really experience, so engagement gaps get fixed before they turn into turnover.
- Customer feedback program design and management
- Voice of the customer research for B2B companies
- Business Retention Index scoring to flag renewal risk
- Executive briefings with ranked priority actions
- At-risk high-value account and churn risk analysis
- Employee retention and engagement research
- Employee engagement and satisfaction surveys
- Custom market research and customer insight studies
What happens after you send the form
We talk about your goals
A short call to understand your customers, your accounts at risk and what decision the research needs to support.
You get a proposed scope
We outline the research approach, what we will deliver and the investment, so you can compare it against your budget.
We run the research
We handle design, fieldwork and analysis, then present an executive-ready report with ranked priority actions.
Frequently asked questions
How much does a research project cost?
There is no set price. Cost depends on the scope, the number of customers or employees involved and the depth of analysis. Tell us about the project and we will quote it.
Do you work with smaller companies?
Yes. We serve large B2B corporations as well as small and mid-sized businesses and start-ups.
How is this different from NPS?
NPS asks whether someone would recommend you. The Business Retention Index measures whether a customer will actually stay. It is built on 25+ years of research and predicts retention with 90%+ accuracy.
Do you do consumer market research?
No. We focus on business-to-business research. We do not run consumer (B2C) research panels.
Where do you work?
We serve clients across North America, mainly the United States and Canada, and work with clients around the world.
What do we actually receive?
A concise, executive-ready report with ranked priority actions, plus analysis showing which high-value accounts are truly at renewal risk.
Find out what your customers will do next
Tell us what you need to learn. We will come back with a research approach and a quote built for your business.
- Full service: design, fieldwork, analysis and recommendations
- Business Retention Index predicts retention with 90%+ accuracy
- B2B only: large corporations, mid-size firms and start-ups
Prefer to talk? Call +1 888.281.3074