B2B Marketing Research & Consulting
Market Research Companies in the United States for B2B
The Dunvegan Group has run custom B2B research since 1987. We help you learn what your customers and employees really want, then act on it.
- Research built only for B2B companies, not consumer panels
- Business Retention Index predicts retention with 90%+ accuracy
- Clients across the US, Canada and around the world
Founded in 1987 by Anne Miner. Serving B2B clients across North America and worldwide.
Prefer to talk? Call +1 888.281.3074
Request a research quote
Tell us about your company and what you need to learn. We will get back to you with next steps.
Why B2B companies choose us for research
B2B is all we do
We study business buyers, key accounts and renewals. That focus shapes every question we ask.
A metric that predicts
The Business Retention Index is built on 25+ years of research and predicts customer retention with 90%+ accuracy.
Answers you can act on
Executive briefings give you ranked priority actions and name the high-value accounts truly at risk.
Our own tools
We use proprietary processes, metrics and software built for B2B service delivery, not off-the-shelf survey software.
Any size company
We work with large B2B corporations, small and mid-sized businesses and start-ups.
Steady experience
Founded in 1987 by Anne Miner, with 38 years of adapting research to changing markets and technology.
Full-service B2B market research from one firm
Most research tells you how people felt on the day they answered. We design studies that show what customers and employees will do next, so you can protect revenue before it slips away.
We handle the whole project: study design, confidential customer and employee dialogue, analysis with the Business Retention Index, and a clear report your leadership team can use.
- Business Retention Index: proprietary metric that predicts customer retention with 90%+ accuracy
- Customer feedback and voice of the customer program design and management
- Executive briefings with ranked priority actions and at-risk account analysis
- Account renewal risk and churn risk analysis for key accounts
- Employee retention and engagement research that finds gaps before turnover
- Custom marketing research and consulting studies for B2B companies
- The Platinum Rule: treat other people the way they want to be treated
- Clients served across North America and around the world
What happens after you reach out
You send your request
Share your company, your goals and the kind of research you are thinking about.
We talk it through
We discuss your customers, accounts or employees and what decisions the research needs to support.
You get a custom plan
We scope the study, the method and the deliverables, including executive briefings, so you know what you get.
Frequently asked questions
Do you work with companies in the United States?
Yes. We serve clients across North America, mainly the United States and Canada, and we also work with clients around the world.
What does a research project cost?
Price depends on the scope: the type of study, the number of customers or employees involved and the reporting you need. Tell us your goals and we will quote your project.
Are you only for large corporations?
No. We work with large B2B corporations as well as small and mid-sized businesses and start-ups.
How is this different from NPS?
NPS asks whether someone would recommend you. The Business Retention Index measures whether a customer will actually stay. It is built on 25+ years of research and predicts retention with 90%+ accuracy.
Do you run consumer research?
No. We focus on business-to-business research. We do not run consumer (B2C) panels.
Can you research employees too?
Yes. Our employee retention and engagement research shows where leadership's view of the workplace differs from what employees actually experience, so you can close gaps before people leave.
Get a research plan built for your business
Tell us what you need to learn about your customers or your employees. We will map out the research and send you a quote.
- Research built only for B2B companies, not consumer panels
- Business Retention Index predicts retention with 90%+ accuracy
- Clients across the US, Canada and around the world
Prefer to talk? Call +1 888.281.3074