B2B Marketing Research Consulting
Market Research Companies Chicago IL Trust for B2B Insight
The Dunvegan Group has run full-service marketing research for B2B companies since 1987. We turn customer and employee feedback into ranked actions you can use.
- Full-service B2B research, not do-it-yourself survey tools
- Business Retention Index predicts retention with 90%+ accuracy
- Executive briefings with ranked priority actions
Founded in 1987. Serving B2B clients across North America and worldwide.
Prefer to talk? Call +1 888.281.3074
Talk to a B2B research consultant
Tell us about your company and what you need to learn. We will reply with next steps and a quote.
Why B2B companies choose The Dunvegan Group
Built for B2B, not consumer panels
We work with B2B corporations, small and mid-sized firms, and start-ups. Your key accounts get the depth they deserve.
Research that predicts, not just describes
The Business Retention Index is built on 25+ years of research and predicts customer retention with 90%+ accuracy.
Answers your leaders can act on
Executive briefings arrive as a short, executive-ready report with ranked priority actions.
Proprietary tools we own
Our own processes, metrics and software were built for B2B service delivery, so studies fit your business.
The Platinum Rule at the core
Treat other people the way they want to be treated. We find out what that means for your customers and staff.
38 years of steady experience
Founded in 1987 by Anne Miner, the firm has adapted through market, technology and economic change.
Full-service B2B market research for Chicago companies
We are a full-service marketing research consulting firm. That means we help you frame the question, design the study, talk with your customers or employees, analyze the results, and hand you a clear set of actions. You are not left with raw data and a dashboard.
Our work centers on retention: which customers will stay, which high-value accounts are at renewal risk, and where employee engagement gaps are forming. We serve clients across North America and around the world, so working with a Chicago, IL team is routine for us.
- Customer retention research and surveys for B2B companies
- Business Retention Index, a predictive alternative to NPS
- Voice of the customer research and feedback program design
- Employee retention and engagement research
- Executive briefings with at-risk account analysis
- Account renewal risk and churn risk studies
- Custom marketing research consulting and insight studies
- Clients from large B2B corporations to start-ups
What happens after you reach out
We listen
A short call to understand your business, your key accounts or teams, and the decision you need to make.
We scope the study
You get a proposed research approach, deliverables and a quote built around your goals and budget.
We deliver answers
We run the research and present ranked priority actions your leadership team can put to work.
Frequently asked questions
Do you work with companies in Chicago, IL?
Yes. We serve clients across North America, including the United States and Canada, and around the world. Research is run remotely with your customers and employees wherever they are.
How much does a research project cost?
Pricing depends on the scope: the questions you need answered, how many customers or employees we speak with, and the deliverables. Tell us your goals and we will quote the project.
Are you a good fit for small companies?
Yes. We serve large B2B corporations as well as small and mid-sized businesses and start-ups.
How is this different from NPS?
NPS asks whether someone would recommend you. Our Business Retention Index measures whether a customer will actually stay. It is built on 25+ years of research and predicts retention with 90%+ accuracy.
Do you only do customer research?
No. We also run employee retention and engagement research, which uncovers where leadership's view of the workplace differs from what employees actually experience.
What do we get at the end?
A concise, executive-ready briefing with ranked priority actions, including which high-value accounts are truly at renewal risk.
Get a quote for your B2B research project
Tell us what you need to learn about your customers or your people. We will map out an approach and send you a quote.
- Full-service B2B research, not do-it-yourself survey tools
- Business Retention Index predicts retention with 90%+ accuracy
- Executive briefings with ranked priority actions
Prefer to talk? Call +1 888.281.3074