B2B Research & Consulting Since 1987
A B2B Market Research Agency Built for Retention
Most B2B market research agencies hand you a satisfaction snapshot. We tell you which customers will stay, which are at risk, and what to do next.
- Full-service B2B research, run by us end to end
- Business Retention Index predicts who will stay
- Executive report with ranked priority actions
Founded in 1987 by Anne Miner. Clients across North America and worldwide.
Prefer to talk? Call +1 888.281.3074
Tell us about your research need
Share a few details and we will come back with a scope and quote for your project.
Why companies choose us over other B2B research agencies
Answers, not just data
You get a short executive briefing with ranked priority actions, so your team knows what to do first.
A metric that predicts behavior
Our Business Retention Index is built on 25+ years of research and predicts customer retention with 90%+ accuracy.
Built for B2B
We work with B2B corporations, small and mid-sized firms, and start-ups. Not consumer panels.
Full service from start to finish
We design, run and analyze the research using our own processes, metrics and software.
The Platinum Rule in practice
Treat other people the way they want to be treated. Your customers and staff tell us how.
38 years of experience
Founded in 1987 by Anne Miner, with clients across North America and around the world.
What our B2B marketing research and consulting covers
The Dunvegan Group is a full-service marketing research consulting firm. We plan the study, talk to your customers or employees, analyze the findings, and brief your leadership team on what matters most.
Our focus is retention. We find the gap between what leaders believe and what customers and employees actually intend to do, so you can act before revenue or talent walks out the door.
- Customer retention research and surveys for B2B companies
- Business Retention Index scoring as an alternative to NPS
- Customer feedback program design and ongoing management
- Voice of the customer research and customer insight studies
- Account renewal risk and churn risk analysis
- Employee retention and engagement research
- Executive briefings with ranked priority actions
- Custom marketing research consulting for start-ups through large corporations
What happens after you reach out
We talk through your goals
A short call to understand your accounts, your risks and the decisions you need to make.
We scope the research
You get a proposed approach and a quote built around your objectives and audience.
We run it and brief you
We handle fieldwork and analysis, then present ranked priority actions to your leadership team.
Frequently asked questions
What does a B2B research project cost?
Cost depends on the scope: how many customers or employees we speak with, the method, and whether it is a one-time study or an ongoing program. Tell us your goals and we will quote the project.
Do you work with small companies and start-ups?
Yes. We serve large B2B corporations as well as small and mid-sized businesses and start-ups.
How is this different from NPS?
NPS asks whether someone would recommend you. Our Business Retention Index measures whether a customer will actually stay. It is built on 25+ years of research and predicts retention with 90%+ accuracy.
Where do you work?
We serve clients across North America, primarily the United States and Canada, and we have clients around the world.
Do you only do customer research?
No. We also run employee retention and engagement research, which uncovers where leadership's view of the workplace differs from what employees actually experience.
Do we have to run the surveys ourselves?
No. We are a full-service firm. We use our own processes, metrics and software to design, run and analyze the research for you.
Get a scope and quote for your B2B research project
Tell us what you need to learn about your customers or employees. We will come back with a clear plan, a quote, and the actions the research will help you make.
- Full-service B2B research, run by us end to end
- Business Retention Index predicts who will stay
- Executive report with ranked priority actions
Prefer to talk? Call +1 888.281.3074