AI Sales Coaching Platform
An AI Sales Coach for Every Rep and Partner
Pifini coaches your sellers before, during and after every call. Roleplay, live call prompts, call scoring and training are all in one platform.
- Practice with AI buyers using your own scripts and battlecards
- Live prompts and objection answers during real calls
- Weak calls auto-enroll reps into the right training
Used by revenue and channel teams at AMD, Hexagon, Qlik, Sabre and Bobcat.
See the AI sales coach in action
Tell us about your team and we'll walk you through roleplay, live call copilot and call scoring.
Coaching that happens on every call, not once a quarter
Practice before the call
AI Sales Roleplay lets sellers run discovery, objection handling and closing with lifelike AI buyers until they get it right.
Help during the call
Live Sales Call Copilot listens in and surfaces objection answers, case studies and coaching cues while the deal is still live.
Feedback after the call
AI Call Scoring reviews every call, flags gaps and gives instant, objective feedback on what to fix.
Training that fixes the gap
Prescriptive learning auto-enrolls a rep in the right course when roleplay or call scores show they are struggling.
Manager coaching portal
Managers and channel leaders review recordings, leave feedback and track improvement over time.
One price, no add-ons
$50 per user per year covers coaching, LMS, digital sales rooms and analytics. No add-ons, no hidden costs.
What the AI sales coach includes
Most coaching tools only look backward. Pifini coaches at every stage: simulated practice, live in-call support and objective scoring after the call. Then it connects each gap to training so the fix actually happens.
It works for your direct sellers and for resellers, distributors, VARs and MSPs, so every person selling your product hears the same message.
- AI Sales Roleplay with custom scripts, playbooks and competitor battlecards
- Real-time scoring on tone, clarity, objection handling and message accuracy
- Live Call Copilot with contextual content recommendations during calls
- Call scoring that flags gaps and routes reps into targeted learning paths
- Manager coaching portal with recordings, feedback and progress tracking
- Gamified learning with leaderboards, achievements and certifications
- Enterprise LMS with certifications, exams, proctoring and microlearning
- Training Impact Analysis linking scores and certifications to closed deals
- 100+ integrations including CRM and PRM, SSO and enterprise security
Trusted by enterprise revenue and channel teams
“A Phenomenal System for Partner and Channel Enablement”
What happens next
Tell us about your team
Share your team size and whether you coach direct sellers, partners or both.
See a live walkthrough
We show roleplay, live call copilot, call scoring and the manager portal using your kind of selling scenarios.
Get a clear plan and price
You get a rollout plan and pricing based on user count at $50 per user per year.
Frequently asked questions
How much does the AI sales coach cost?
Pifini is $50 per user per year. All features are included: roleplay, live call copilot, call scoring, Enterprise LMS, digital sales rooms, AI CAM and analytics. No add-ons, no hidden costs.
How is this different from Mindtickle or Seismic?
Legacy platforms run about $300-$500 per user per year and often charge extra for roleplay and call coaching. Pifini includes them all at $50 per user per year and is built for partner ecosystems, not just direct sales.
Can we use our own sales scripts and battlecards?
Yes. You can upload industry-specific playbooks, competitor battlecards and messaging guides so the AI roleplay reflects your real conversations.
Does it coach channel partners too?
Yes. Pifini is partner-first. Resellers, distributors, VARs, MSPs and alliance partners get the same roleplay, live call support and coaching as your direct team.
What happens when the AI finds a skill gap?
Call scoring and roleplay results feed prescriptive learning. When a rep struggles, the LMS auto-enrolls them in the targeted training path that closes the gap.
Can we prove coaching drives revenue?
Training Impact Analysis correlates training progress, call scores and certifications with deal outcomes, win rates and pipeline growth.
See how AI coaching changes your next call
Book a walkthrough of Pifini's AI sales coach and see roleplay, live call support and scoring in one platform at $50 per user per year.
- Practice with AI buyers using your own scripts and battlecards
- Live prompts and objection answers during real calls
- Weak calls auto-enroll reps into the right training