Hotel Owner Representation

Owner's Representative for Hotel Owners and Investors

We act as your proxy with the operator, holding each property accountable to your investment goals across the US, Mexico, the Caribbean and Latin America.

  • Your proxy with brands, operators and management teams
  • Asset-level oversight of performance and capital plans
  • Hotel experience across the US and Latin America

Led by a Cornell-certified hotel investment and asset management professional.

Prefer to talk? Call 215-872-5444

owner's representative

Talk to a hotel owner's representative

Tell us about your hotel or portfolio. We will review the details and get back to you.

What best describes your role and asset?

Your details go only to Latitude Asset Management to answer your request. No spam. Privacy policy

18+ yrsHotel industry experience, CEO and Head of Asset Management
35+ yrsOwner, operator and brand experience, Chief Business Development Officer
30+ yrsHospitality and real estate leadership, Chief Brand Strategy Officer
4 languagesEnglish, Spanish, Portuguese and French

Why owners bring us in as their representative

We speak the operator's language

Our team has run big-box, full-service hotels. We know what to ask for and how to read the numbers behind the report.

Operator accountability

We hold the management team to the business plan, brand standards and the budget you approved.

Owner objectives come first

We act as your proxy at the asset level, so every decision is measured against your investment objectives.

Capital planning oversight

We help review capital plans, renovations and brand-required work so spending is planned, not reactive.

Cross-border reach

Coverage across the US, Mexico, the Caribbean, Colombia, Costa Rica, the Dominican Republic and Brazil.

Institutional discipline, hands-on

Financial analysis, underwriting and scenario work backed by a CFA charterholder on the team.

What an owner's representative does for your hotel

As your owner's representative, we stand between ownership and the operator. We execute disciplined oversight at the asset level: performance management, capital planning and operator accountability. You stay in control of strategy while we handle the day-to-day pressure on the management team.

The work covers the full ownership cycle. That includes openings, renovations and rebranding, brand and operator transitions, revenue strategy and cost control, and the financial reporting you need to judge how the asset is really doing.

  • Owner's proxy oversight of operators and management companies
  • Review of budgets, forecasts, monthly reporting and variances
  • Revenue strategy, cost control and service standard reviews
  • Brand compliance and franchise obligation tracking
  • Capital planning support for renovations and PIP work
  • Brand and operator transitions: RFP, due diligence and contract negotiation
  • Coordination of 90-180 day operator handovers
  • Support for lender-controlled, REO and underperforming hotels

Get My Consultation

What an owner's representative does for your hotel

How we start

  1. Share your asset

    Send us the basics: property type, location, brand or operator, and what is not working.

  2. We review and scope

    We look at your reporting and objectives, then outline where owner representation can add the most value.

  3. Agree the mandate

    We set the scope, reporting rhythm and priorities, then step in as your representative with the operator.

Frequently asked questions

What does an owner's representative actually do?

We act as your proxy with the operator. That means overseeing performance, capital planning, brand compliance and operator accountability so the asset is run against your objectives, not just the manager's.

How is this different from hiring a management company?

A management company runs the hotel. As your owner's representative we oversee them on your behalf. We can also provide third-party hotel management and operations leadership if you need that instead.

Which markets do you cover?

The Americas. The United States is our primary market, and we also work in Mexico, the Caribbean, Colombia, the Dominican Republic, Costa Rica, Brazil and the broader Latin American region.

Do you work with single hotels or only portfolios?

Both. Our team has supported owners with everything from a single asset to large multi-property holdings.

What does it cost?

Fees depend on the asset, the scope and the level of oversight you need. Send us the details and we will put a scope and fee structure in front of you.

Can you help with a brand or operator change?

Yes. We manage the RFP, due diligence and negotiation of franchise and management contracts, and coordinate the 90-180 day handover.

Put an owner's representative on your side

Tell us about your hotel or portfolio and the issues you are facing with the operator. We will review it and come back with a clear next step.

  • Your proxy with brands, operators and management teams
  • Asset-level oversight of performance and capital plans
  • Hotel experience across the US and Latin America

Prefer to talk? Call 215-872-5444

What best describes your role and asset?

Your details go only to Latitude Asset Management to answer your request. No spam. Privacy policy

Talk to a hotel owner's representative

Tell us about your hotel or portfolio. We will review the details and get back to you.

What best describes your role and asset?

Your details go only to Latitude Asset Management to answer your request. No spam. Privacy policy

Call Get My Consultation