Hotel Operations & Asset Management
Hotel Operations Consulting for Owners and Investors
Latitude Asset Management leads hotel and resort operations with owner-aligned revenue strategy, cost control, service standards and brand compliance.
- Full operating leadership aligned with owner objectives
- Openings, renovations and rebranding led end to end
- US, Caribbean and Latin America coverage
Led by a Cornell-certified hotel investment and asset management professional.
Prefer to talk? Call 215-872-5444
Talk to a hotel operations advisor
Tell us about your hotel or resort. We will follow up to discuss scope and fit.
Why owners bring us into operations
We act as the owner's proxy
We hold operators accountable to your investment objectives, with oversight of performance and capital planning.
Revenue and cost discipline
We work on revenue strategy, cost control and financial performance oversight across the property.
Operators who have run big-box hotels
Our team has led large full-service hotels and represented major brands, so we know both sides of the deal.
Openings, renovations, rebrands
We work with ownership and brand teams from early planning through stabilized operations.
Cross-border reach
On-the-ground leads across the US, Mexico, the Caribbean, Colombia and Latin America.
Support for troubled assets
Stability and recovery planning for underperforming or lender-controlled hotels and resorts.
What hotel operations consulting covers
We provide full operating leadership aligned with owner objectives. That means revenue strategy, cost control, service standards, brand compliance and financial performance oversight, handled hands-on rather than from a distance.
For resorts and full-service hotels in the US and across the Americas, we also lead openings, renovations and rebranding projects, and manage operator or brand transitions from RFP through handover.
- Revenue strategy, forecasting and commercial performance review
- Cost control and financial performance oversight
- Service standards and brand compliance monitoring
- Hotel openings, renovations and rebranding leadership
- Owner representation and operator accountability
- Brand and operator transitions: RFP, due diligence and contract negotiation
- 90–180 day transition and handover coordination
- Stabilization and performance plans for distressed or REO hotels
What happens after you reach out
Intro call
We discuss your hotel or resort, current operator setup and what you want to change.
Asset and operations review
We look at performance, cost structure, brand standing and the key issues you raise.
Scope and plan
We outline how we would engage, from operations leadership to owner representation, and agree on next steps.
Frequently asked questions
Do you manage hotels or just advise?
Both. We provide third-party hotel management and operations leadership, and we also act as the owner's proxy overseeing a separate operator.
Do you work with resorts in the US?
Yes. The United States is our primary market, and we also work across Mexico, the Caribbean, Colombia, Costa Rica, the Dominican Republic and Brazil.
What does an engagement cost?
Fees depend on scope, property type and how hands-on the role is. Tell us about your asset and we will explain how we would structure the engagement.
Can you help us change brand or operator?
Yes. We manage the RFP, due diligence and negotiation of franchise and management contracts, then coordinate the 90–180 day handover.
Do you handle underperforming or lender-controlled hotels?
Yes. We provide stabilization and performance planning for distressed assets, REO situations and lender-controlled properties.
Do you work on single properties or only portfolios?
Both. Our team has supported owners with holdings that range from a single asset to large multi-property portfolios.
Let's look at your hotel operation
Share a few details about your hotel or resort and we will set up a call to discuss scope, structure and fit.
- Full operating leadership aligned with owner objectives
- Openings, renovations and rebranding led end to end
- US, Caribbean and Latin America coverage
Prefer to talk? Call 215-872-5444