For hotel owners, investors and lenders
Hotel Management and Consulting Across the Americas
Latitude Asset Management works as your owner's proxy: operations leadership, asset oversight and advisory built on hospitality, real estate and capital expertise.
- Owner representation that holds operators accountable
- Brand, franchise and operator transitions managed end to end
- Local market insight with institutional discipline
Led by a Cornell-certified hotel investment and asset management professional
Prefer to talk? Call 215-872-5444
Talk to a hotel consultant
Tell us about your hotel or portfolio. We will review it and get back to you.
Why owners work with Latitude
We think like owners
We act as your proxy with operators, tracking performance, capital plans and accountability at the asset level.
Operators and advisors in one team
Our leaders have run big-box hotels and represented major brands, so advice comes with hands-on execution.
Cross-border reach
We work across the US, Mexico, the Caribbean, Colombia, Costa Rica, the Dominican Republic and Brazil.
Institutional financial rigor
A CFA charterholder leads underwriting, scenario analysis and capital structure review on every engagement.
Full lifecycle support
From development and opening through renovation, rebranding, stabilization and disposition.
You are understood in your language
Our team works in English, Spanish, Portuguese and French with owners across the Americas.
What our hotel consulting covers
Latitude Asset Management sits at the intersection of hospitality, real estate and capital. We help hotel owners, developers, investors, lenders and private equity groups make clearer decisions about their hotels and then carry those decisions through to the property floor.
Engagements are shaped around your asset and your goals. Some owners need full operating leadership. Others need an experienced consultant to challenge the operator, run a brand search or build a recovery plan for a struggling hotel.
- Hotel asset management and owner representation as your proxy with the operator
- Third-party hotel management and operations leadership aligned to owner objectives
- Revenue strategy, cost control, service standards and brand compliance oversight
- Brand and operator transitions: RFP, due diligence, contract negotiation and 90-180 day handover
- Franchise and management contract negotiation
- Portfolio strategy: market, brand and operator selection and diversification design
- Acquisition underwriting, scenario analysis and capital structure advisory
- Development consulting, hotel openings, renovations and rebranding leadership
- Distressed, REO and lender-controlled hotel stabilization and disposition support
What happens next
Share your situation
Send us the basics on your hotel or portfolio and what you want to change.
Discovery call
We talk through the asset, the operator, the market and your investment objectives.
Scope and proposal
We outline the work that fits, from consulting review to full asset management or operations.
Frequently asked questions
What kinds of hotels do you work with?
We work with full-service and big-box hotels, resorts, urban and downtown properties, single assets and multi-property portfolios owned by investors, developers, lenders and private equity.
Where do you operate?
Across the Americas. The United States is our primary market, and we also work in Mexico, the Caribbean, Colombia, the Dominican Republic, Costa Rica, Brazil and broader Latin America.
How much does hotel consulting cost?
Fees depend on the scope, the size of the asset or portfolio and how hands-on the engagement is. Share your details and we will propose a scope and fee structure.
Can you help if we already have a management company?
Yes. In owner representation we act as your proxy, overseeing operator performance, capital planning and accountability against your investment objectives.
Do you handle brand or operator changes?
Yes. We manage the RFP, due diligence and negotiation of franchise and management contracts, then coordinate the 90-180 day handover.
Can you help with a hotel that is struggling or lender-controlled?
Yes. We provide stability and recovery strategies for underperforming and REO assets, plus disposition support for banks and financial institutions.
Let's look at your hotel together
Tell us about the asset, the operator and what you want to change. We will set up a call with our team and outline how we can help.
- Owner representation that holds operators accountable
- Brand, franchise and operator transitions managed end to end
- Local market insight with institutional discipline
Prefer to talk? Call 215-872-5444