Smarter Hotel Investments
Hotel Investment Advisory Across the Americas
Latitude Asset Management helps owners, developers, lenders and investment groups evaluate, structure and manage hotel assets with institutional discipline.
- Underwriting, scenario analysis and capital structure review
- Market, brand and operator selection for your strategy
- Hands-on teams in the US, Mexico, Caribbean and Latin America
Led by a Cornell-certified hotel investment professional with 18+ years in the industry
Prefer to talk? Call 215-872-5444
Talk to our hotel investment team
Tell us about your asset or deal. We will reply with next steps and how we can help.
Why investors work with Latitude
Operators and investors in one team
We have run big-box hotels and advised capital. That 360 degree view shapes every recommendation we make.
Disciplined underwriting
Our CFA-led research covers acquisition underwriting, scenario analysis and capital structure evaluation.
Cross-border reach
Local partners in Mexico, Colombia and the Caribbean pair regional insight with institutional standards.
Owner's proxy on the ground
We act as your proxy with operators, managing performance, capital planning and accountability.
Full lifecycle support
From deal structuring and brand selection to openings, renovations and disposition support.
Aligned with your objectives
We think like owners and stewards of capital, so strategy stays tied to your investment goals.
What our hotel investment services cover
Latitude Asset Management sits at the intersection of hospitality, real estate and capital. We work with hotel owners, developers, investment groups, private equity and lenders to turn hospitality opportunities into investable assets and to manage them once they are yours.
Engagements are shaped around your asset, market and capital strategy. Whether you are underwriting one deal or designing a multi-property portfolio, we bring the same mix of operating knowledge and institutional process.
- Hotel acquisition underwriting, scenario analysis and financial research
- Capital structure advisory and capital raising with partner alignment
- Portfolio strategy: market, brand, segmentation and operator selection
- Franchise and management contract negotiation, including RFP and due diligence
- Brand and operator transitions with 90-180 day handover coordination
- Asset oversight and owner representation with operator accountability
- Hotel openings, renovations and rebranding project leadership
- Distressed, lender-controlled and REO hotel strategies, plus disposition support
How we get started
Share your situation
Send us the asset, market or deal you are looking at and what you want to achieve.
Intro call and scoping
We discuss your objectives, review what data you have and outline how we would approach it.
Tailored proposal
You receive a scope of work for advisory, asset management or owner representation built around your goals.
Frequently asked questions
Who do you work with?
Hotel owners, developers, investors and family offices, investment groups and private equity, institutional investors, operators, and lenders, banks and special servicers.
Where do you operate?
Across the Americas. The United States is our primary market, and we also work in Mexico, the Caribbean, Colombia, the Dominican Republic, Costa Rica, Brazil and broader Latin America.
How much do your services cost?
Fees depend on the scope, asset size and length of the engagement. Tell us what you need and we will put a scope and fee proposal in writing.
Can you help before we buy a hotel?
Yes. We support acquisition underwriting, scenario analysis, capital structure evaluation, market and brand selection, and deal structuring for hotel investments.
Do you also manage the hotel after the deal closes?
Yes. We offer asset management, owner representation and third-party management and operations, covering revenue strategy, cost control, brand compliance and financial oversight.
Do you handle distressed or lender-controlled hotels?
Yes. We advise on turnarounds and stabilization plans, manage REO and lender-controlled hotels, and support asset disposition for banks and financial institutions.
Let's look at your hotel investment together
Send a short note about your asset, deal or portfolio. Our team will follow up to discuss how we can support you.
- Underwriting, scenario analysis and capital structure review
- Market, brand and operator selection for your strategy
- Hands-on teams in the US, Mexico, Caribbean and Latin America
Prefer to talk? Call 215-872-5444