Hotel Asset Management Across the Americas
A Hotel Asset Management Company Built for Owners
We act as your proxy at the asset level: operator accountability, revenue and cost strategy, capital planning and clear reporting for your hotels.
- Owner representation that holds operators accountable
- Hands-on oversight of revenue, cost and capital plans
- Local market insight with institutional discipline
Led by a Cornell-certified hotel asset management professional and a CFA charterholder.
Prefer to talk? Call 215-872-5444
Talk to a hotel asset manager
Tell us about your hotel or portfolio. We will reply with next steps.
Why owners work with Latitude
Your proxy with the operator
We act as the owner's representative, reviewing performance, budgets and brand compliance so your objectives stay front and center.
Operators and finance under one roof
Our team has run big-box hotels, represented major brands and worked in real estate and institutional finance.
Revenue and cost discipline
We work on revenue strategy, cost control, service standards and financial performance oversight at the property level.
Cross-border coverage
We support hotels in the US, Mexico, the Caribbean, Colombia, Costa Rica, the Dominican Republic and Brazil.
Portfolio and single-asset work
From one hotel to multi-property holdings, we cover both the macro portfolio view and the micro property view.
Transitions handled end to end
Brand and operator RFPs, due diligence, contract negotiation and the 90-180 day handover.
What our hotel asset management covers
Latitude Asset Management sits at the intersection of hospitality, real estate and capital. We manage the macro question of where and when to invest, and the micro question of how each property performs, so ownership decisions are made with full information.
Engagements are shaped around your asset, your brand and your market. Tell us what you own and what you want it to do, and we will explain how we would structure the work.
- Asset oversight and owner representation, acting as the owner's proxy
- Operator accountability, performance reviews and capital planning
- Revenue strategy, cost control, service standards and brand compliance
- Hotel openings, renovations and rebranding project leadership
- Brand and operator transitions, including franchise and management contract negotiation
- Portfolio strategy: market, brand and operator selection
- Underwriting, scenario analysis and capital structure evaluation
- Distressed, REO and lender-controlled hotel assets, including disposition support
How we start
Share your asset
Send the basics: property or portfolio, brand, market and what is not working.
Intro call
We discuss your ownership objectives, the operator relationship and where oversight is needed.
Scope and proposal
We outline a scope for asset management or owner representation and how the engagement would run.
Frequently asked questions
What does a hotel asset management company actually do?
We act as the owner's proxy. That means overseeing the operator, reviewing performance and budgets, planning capital spend, checking brand compliance and reporting back to ownership.
Do you work with a single hotel or only portfolios?
Both. Our team has supported owners with holdings that range from a single asset to large multi-property portfolios.
Where do you operate?
Across the Americas. The United States is our primary market, and we also work in Mexico, the Caribbean, Colombia, the Dominican Republic, Costa Rica, Brazil and broader Latin America.
How is your fee set?
Fees depend on the scope, the size of the asset or portfolio and the level of oversight you need. We confirm the structure in a written proposal after the intro call.
Can you help if our hotel is underperforming or lender-controlled?
Yes. We work on distressed and special situations, including stabilization plans, REO and lender-controlled assets, and disposition support for banks and financial institutions.
Do you also handle a brand or operator change?
Yes. We manage the RFP, due diligence, franchise and management contract negotiation, and coordinate the 90-180 day handover.
Put an owner's advocate on your hotel
Tell us about your property or portfolio and we will walk you through how our asset management engagements work.
- Owner representation that holds operators accountable
- Hands-on oversight of revenue, cost and capital plans
- Local market insight with institutional discipline
Prefer to talk? Call 215-872-5444