Hotel Owners, Investors & Lenders
Hospitality Consulting Built Around Your Hotel Assets
Latitude Asset Management works at the intersection of hospitality, real estate and capital — helping owners and investors plan, operate and oversee hotels across the Americas.
- Hotel operators, brands and contracts reviewed on your behalf
- Local market insight paired with institutional discipline
- Support across the US, Mexico, Caribbean and Latin America
Led by a Cornell-certified hotel investment professional with 18+ years in the industry
Prefer to talk? Call 215-872-5444
Talk to a hospitality consultant
Tell us about your hotel or portfolio. We will reply with next steps and how we can help.
Why owners and investors work with Latitude
Hospitality DNA
Our team has run big-box, full-service hotels. We know how decisions on property affect your returns.
We think like owners
We act as your proxy, holding operators accountable to your investment objectives, not the other way around.
Hands-on execution
From strategy to daily operations, we stay involved through openings, renovations and rebrandings.
Cross-border reach
Local teams in Mexico, Colombia and the Caribbean, working to institutional standards.
Institutional analysis
A CFA charterholder leads underwriting, scenario analysis and capital structure review.
You speak, we listen
Our team works in English, Spanish, Portuguese and French across the Americas.
What our hospitality consulting covers
We advise hotel owners, developers, investors, lenders and private equity groups. Some clients want a second set of eyes on an operator. Others need a full plan for an opening, a rebrand or a portfolio.
Every engagement starts with your objectives. We then build the scope around the asset: the market, the brand, the contract and the numbers behind it.
- Hotel asset management and owner representation as your proxy
- Third-party hotel management and operations leadership
- Revenue strategy, cost control, service standards and brand compliance
- Brand and operator transitions: RFP, due diligence and 90–180 day handover
- Franchise and management contract negotiation
- Portfolio strategy: market, brand and operator selection
- Acquisition underwriting, scenario analysis and capital structure advisory
- Distressed, REO and lender-controlled hotel stabilization plans
- Hotel openings, renovations and rebranding project leadership
- Development consulting for new hotel projects
What happens after you reach out
Intro call
We learn about your hotel or portfolio, your goals and where things stand today.
Scope review
We outline the work that fits: asset oversight, operations, a transition or portfolio strategy.
Proposal
You get a clear scope and engagement terms so you can decide with full information.
Frequently asked questions
Who do you work with?
Hotel owners, developers, investors and family offices, investment groups and private equity, institutional investors, operators, and lenders, banks and special servicers.
Where do you work?
Across the Americas. The United States is our primary market, plus Mexico, the Caribbean, Colombia, the Dominican Republic, Costa Rica, Brazil and broader Latin America. We do not work in Europe, Asia, the Middle East or Africa.
How much does hospitality consulting cost?
Fees depend on the scope, the asset and the length of the engagement. Tell us what you need and we will put a clear scope and terms in writing.
Do you handle a single hotel or only portfolios?
Both. Our team has supported owners with portfolios ranging from a single asset to large multi-property holdings.
Can you help with a brand or operator change?
Yes. We manage the RFP, due diligence and negotiation of franchise and management contracts, then coordinate the 90–180 day handover.
What about a hotel that is struggling or lender-controlled?
We advise on distressed and special situations, including stabilization and performance plans, REO asset management, and disposition support for banks and financial institutions.
Let's look at your hotel together
Share a few details about the property or portfolio. We will set up a call to discuss scope and how our team can support you.
- Hotel operators, brands and contracts reviewed on your behalf
- Local market insight paired with institutional discipline
- Support across the US, Mexico, Caribbean and Latin America
Prefer to talk? Call 215-872-5444