Custom WMS for UK operations teams
Warehouse Management Software Built For Your Process
Keel builds your warehouse system around your layout, naming and workflows. Cloud-hosted, fully managed, and connected to the tools you already use.
- Receiving, put-away, picking, packing and shipping in one system
- Built for your floor structure, not a rigid ERP template
- Runs on managed serverless infrastructure you can scale on
Built by the team that shipped 50k medicines a day to 600k customers at Echo.
Tell us about your warehouse
Share a few details and we'll come back with how Keel would work for your operation.
Why operations teams choose Keel for warehouse management
Your workflows, not a template
Receiving, picking and packing are configured to match how your team actually works, including your exceptions and special handling rules.
Live stock down to the bin
Real-time visibility across every location, with transfers, reservations and barcode scanning for receiving, picking and adjustments.
Full traceability and audit trail
Lot and batch tracking, serial numbers, expiry dates, quarantine and hold statuses. Every change is logged.
Tools your team can use day one
Clean, fast internal tools are generated from your schema for ops, customer service and finance. No training needed.
Connected to your stack
API integrations with e-commerce platforms like Shopify and Amazon, 3PLs, finance systems and IoT devices such as smart shelves.
Built in weeks, not months
Launch a tailored system quickly, then keep changing it as you grow. No waiting on a vendor release cycle.
What your warehouse management system includes
Keel is a code-first operations platform and a modern alternative to legacy ERP. Instead of forcing your warehouse into someone else's model, we define your data model and workflows in a schema, then deploy a complete system: Postgres database, APIs, auth, permissions, jobs, audit logs and internal tools on fully managed serverless infrastructure.
That means your warehouse system fits your layout, your naming conventions and your floor structure, and you own the data and the code behind it.
- Receiving with PO-based receipts, quality checks and put-away instructions
- Wave, batch and zone-based picking with barcode verification and short-pick handling
- Pack station workflows, carrier selection, label printing and tracking sync
- Multi-location stock tracking, warehouse transfers and reservation tracking
- Lot, batch, serial and expiry tracking with quarantine and hold statuses
- Reorder points, safety stock and automatic purchase order generation
- Inventory valuation (FIFO, average, standard cost) and cycle counting without shutdowns
- Row- and role-based permissions, deny by default, plus a complete audit log
Backed by investors, trusted by operators
“Keel is truly one of the most obvious wins I've ever seen in the Ops world”
“I've spoken to other backend providers about multi-location data hosting and they didn't have an answer. The only option was to write a manual script to keep multiple products in sync.”
“Keel has been instrumental in the successful launch of Bravely's new platform. Their comprehensive backend solution, paired with the exceptional support of their fantastic team, enabled us to rapidly deploy a sophisticated and meticulously crafted product in a tightly regulated industry. Without Keel, we'd be months behind our current launch.”
How it works
Tell us about your operation
Send your details and a short note on your warehouse, volumes and current tools.
We map your process
We walk through your receiving, picking, packing and shipping flows, plus any integrations you need.
You see it working
We show how your system would be modelled in Keel and agree scope, timings and next steps.
Frequently asked questions
Is this an off-the-shelf WMS?
No. Keel is a platform for building custom operations software. Your warehouse management system is built around your layout, process and terminology rather than a fixed template.
Is it cloud-based?
Yes. Keel runs on fully managed serverless infrastructure with a dedicated Postgres database, multi-region infrastructure and isolated environments. Self-hosting options are also available.
Can it replace or work with our ERP?
Keel is positioned as an alternative to legacy ERP for operations teams. It also connects to existing tools through JSON, GraphQL and RPC APIs, including e-commerce platforms, 3PLs and finance systems.
How much does it cost?
Pricing depends on the scope of the system you need. Tell us about your warehouse and we'll set out what's involved.
How long does it take to launch?
Keel is built so teams can launch tailored systems in weeks instead of months. Your timeline depends on scope, which we'll confirm after mapping your process.
Do we need a big engineering team?
No. Keel is designed so operators and small engineering teams can build and change systems without a large dev team. The schema handles the database, APIs, auth and permissions for you.
Do you work with businesses outside the UK?
Our primary market is the UK, and we deliver remotely to customers across Europe.
Get a warehouse system that fits how you work
Tell us about your receiving, picking and shipping process. We'll show you how Keel would model it, and what it takes to go live.
- Receiving, put-away, picking, packing and shipping in one system
- Built for your floor structure, not a rigid ERP template
- Runs on managed serverless infrastructure you can scale on