Orders and stock in one system
Order Inventory Management Software Built Around You
Keel builds custom order and inventory systems for UK operations teams that have outgrown spreadsheets but don't want a legacy ERP.
- Multi-channel orders, allocation, backorders and returns
- Real-time stock across every location, down to the bin
- Syncs with Shopify, Amazon, 3PLs and finance systems
Built by the team behind Echo's ops software. $6m seed from Earlybird and LocalGlobe.
Tell us about your operation
Share a few details and we'll show you how a custom order and inventory system would work for you.
Why teams choose Keel over off-the-shelf tools
One place for orders and stock
Capture orders from every channel, allocate stock, handle splits and backorders, and track each order to delivery.
Built around your process
Your SKUs, your locations, your workflows. No SKU setup is too complicated and nothing gets forced into a rigid template.
Live stock visibility
See real-time inventory across every location, down to the bin, with transfers, reservations and barcode scanning built in.
Full traceability
Lot and batch tracking, serial numbers, expiry dates, quarantine holds and a complete audit trail on every change.
Connects to your stack
API integrations keep stock, orders and returns in sync with Shopify, Amazon, 3PLs, finance systems and IoT devices.
Tools your team can use
Clean, fast internal tools are generated for ops, customer service and finance, with role and row-based permissions.
What your order and inventory system can include
Keel is a code-first operations platform. We model your data and workflows in a schema, then you get a production backend with a Postgres database, APIs, auth, permissions, jobs, events, observability and audit logs, plus internal tools for your team.
On top of that we build the order and inventory system you actually need, from sales order entry through allocation, picking, packing and shipping, to returns and reorders.
- Multi-channel sales order capture with real-time order tracking
- Smart inventory allocation, order splits and backorder handling
- Customer pricing, discounts, credit terms, taxes and approval workflows
- Multi-location stock tracking, warehouse transfers and reservations
- Lot, batch and serial number tracking with expiry and quarantine statuses
- Reorder points, safety stock, supplier lead times and automatic purchase orders
- Inventory valuation (FIFO, average, standard cost) and cycle counting without shutdowns
- Pick, pack and ship workflows with barcode verification, carrier selection and tracking sync
- Returns management and a complete audit trail, even at high volumes
Backed by operators who have run it at scale
“Keel is truly one of the most obvious wins I've ever seen in the Ops world”
“Keel has been instrumental in the successful launch of Bravely's new platform. Their comprehensive backend solution, paired with the exceptional support of their fantastic team, enabled us to rapidly deploy a sophisticated and meticulously crafted product in a tightly regulated industry. Without Keel, we'd be months behind our current launch.”
“Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to other products.”
What happens next
Tell us how you work
Send us your order flow, SKU setup and the tools you use today. We look at where the gaps are.
See it mapped out
We walk you through how your orders, stock and workflows would be modelled in Keel, with a clear scope.
Go live and evolve
We build on managed serverless infrastructure, connect your systems, and you keep changing it as you grow.
Frequently asked questions
How much does it cost?
Pricing depends on the scope of your system, how many workflows you need and which integrations are involved. Send us your setup and we'll quote it properly.
Is this an off-the-shelf inventory tool?
No. Keel is a platform we use to build a system around your data model and process, so you don't pay for bloat or work around someone else's assumptions.
Can it connect to Shopify, Amazon or our 3PL?
Yes. Keel uses API integrations to keep stock levels, orders and returns in sync with e-commerce platforms, 3PLs, finance systems and IoT devices such as smart shelves or sensors.
How long does it take to launch?
Keel is built to launch tailored systems in weeks rather than months. The exact timeline depends on your scope, which we agree after the first call.
Do we own the data and the software?
Yes. You get a dedicated Postgres database with direct access, custom data models and your own code. There are self-hosting options and open-source components.
Do you work with businesses outside the UK?
Our primary market is the UK, and we deliver remotely to customers across Europe.
Can we handle batch, expiry or compliance requirements?
Yes. Lot and batch tracking, serial numbers, expiry dates, quarantine and hold statuses, permissions and a full audit log are all part of the platform.
Ready to run orders and stock in one system?
Tell us how your operation works today and we'll show you what a custom order inventory management system from Keel would look like for your team.
- Multi-channel orders, allocation, backorders and returns
- Real-time stock across every location, down to the bin
- Syncs with Shopify, Amazon, 3PLs and finance systems