Custom inventory software for ops teams
Inventory Management Built Around How You Really Work
Keel gives you stock tracking, lot control, multi-location visibility and automated reorders, shaped to your operation, not a rigid template.
- Real-time stock across every location, down to the bin
- Lot, batch, serial and expiry tracking with a full audit trail
- Syncs stock and orders with Shopify, Amazon and your 3PL
Backed by $6m seed funding from Earlybird and LocalGlobe. Founded in 2021.
Tell us about your stock operation
Share a few details and we will come back with how Keel would fit your setup.
Why ops teams choose Keel for stock control
See every unit, everywhere
Real-time visibility across every location, down to the bin. Products, variants, SKUs, transfers and reservations all tracked in one place.
Traceability built in
Lot and batch tracking, serial numbers, expiry dates, quarantine and hold statuses. Every change is logged with a complete audit trail.
Stop guessing when to reorder
Set reorder points and safety stock, factor in supplier lead times, generate purchase orders automatically and get demand-based suggestions.
No SKU setup is too complicated
We model your data the way your operation actually works, so you do not bend your process to fit someone else's software.
Connected to your stack
API integrations keep stock levels, orders and returns in sync with e-commerce sites like Shopify and Amazon, 3PLs and finance systems.
Tools your team will use
Clean, fast internal tools for operations, customer service and finance are generated from your schema, with roles and permissions built in.
What your inventory management system can include
Keel is a code-first operations platform and a modern alternative to a legacy ERP. You define your data model, and you get a production backend: Postgres database, APIs, auth, permissions, jobs, events, observability and audit logs on managed serverless infrastructure, plus internal tools for your team.
On top of that platform we build your stock control system. It handles the complexity off-the-shelf tools cannot: unusual SKU structures, multiple locations, sensitive expiry windows and the exceptions that make your operation yours.
- Multi-location and bin-level tracking, with transfers between warehouses and reservation tracking
- Barcode scanning for receiving, picking and stock adjustments
- Lot and batch tracking, serial numbers, expiry dates, quarantine and hold statuses
- Reorder points, safety stock and automatic purchase order generation using supplier lead times
- Inventory valuation with FIFO, average or standard cost
- Cycle counting without shutdowns, plus adjustments with reason codes and approvals
- Custom alerts for low stock, reorders, delayed shipments or demand spikes
- Custom roles and row-level permissions, full audit log and IoT integrations such as smart shelves and sensors
Built by operators, used by fast-moving teams
“Keel is truly one of the most obvious wins I've ever seen in the Ops world”
“I've spoken to other backend providers about multi-location data hosting and they didn't have an answer. The only option was to write a manual script to keep multiple products in sync.”
“Keel has been instrumental in the successful launch of Bravely's new platform. Their comprehensive backend solution, paired with the exceptional support of their fantastic team, enabled us to rapidly deploy a sophisticated and meticulously crafted product in a tightly regulated industry. Without Keel, we'd be months behind our current launch.”
What happens next
Send your details
Tell us about your stock, your locations and the systems you use today.
Talk it through
We map how you receive, store, pick and count, and where Keel fits.
Get your plan
We come back with how we would model and build your inventory system.
Frequently asked questions
How much does an inventory management system cost?
Pricing depends on the scope of your system: how many locations, SKUs, workflows and integrations you need. Send us your details and we will price it against what you actually want built.
How long does it take to go live?
Keel is built so you can launch tailored systems in weeks rather than months. With Keel Studio you can go from prompt to a production backend in 2 minutes. Your exact timeline depends on scope, which we confirm on the call.
Will it work with Shopify, Amazon and our 3PL?
Yes. Keel uses API integrations to keep stock levels, orders and returns in sync with e-commerce platforms such as Shopify and Amazon, 3PLs, finance systems and IoT devices like smart shelves and sensors.
We work in a regulated industry. Can you handle compliance?
Lot and batch tracking, serial numbers, expiry dates, quarantine statuses, role- and row-based permissions and a complete audit log are built in. Our founders built the ops software behind Echo, an online pharmacy, in a highly regulated market. Keel is ICO registered, reference ZB524558.
Do we own the system and our data?
Yes. You get custom data models you control, a dedicated Postgres database, version-controlled code, git-based deployments, open-source components and self-hosting options.
Do you only work with UK companies?
The UK is our primary market and we are based in Altrincham, Cheshire. We also deliver remotely to customers across Europe.
Get inventory management that fits your operation
Tell us how you track stock today and what is breaking. We will show you how Keel would model it, and what it takes to build.
- Real-time stock across every location, down to the bin
- Lot, batch, serial and expiry tracking with a full audit trail
- Syncs stock and orders with Shopify, Amazon and your 3PL