Web & Mobile Apps Built For You
Custom Software Development, Idea to Launch
Founders Workshop builds custom web and mobile software for founders and SMBs. Our 5D Process turns your idea into a working product without giving up equity.
- 200+ custom B2B and B2C software solutions since 2008
- Senior team of 25 developers, designers, testers and PMs
- U.S. business analysts with nearshore Latin America teams
Since 2008. 4 solutions recognized by the Arizona Innovation Challenge.
Prefer to talk? Call +1 573-321-3030
Tell Us About Your Software Project
Share a few details and we will get back to you about scope, plan and budget.
Why Founders Choose Us To Build Their Software
A Process That Reduces Risk
Our field-tested 5D Process takes you from Discovery to launch and support, so you know what comes next at every step.
Keep Your Equity
You get a full product team instead of handing a technical cofounder a slice of your company.
Senior Team, Lower Cost
Nearshore Latin American developers work at about a third of U.S. team costs, in your timezone and language.
Built By People Who Build Businesses
Our leaders have 30+ years as founders, owners and investors, so we plan for your business goals, not just code.
Support After Launch
AWS hosting, 24/7 server monitoring, database backup and disaster recovery keep your app running.
AI Where It Helps
We add generative AI, custom GPTs, conversational assistants and workflow automation when they add real value.
What Custom Software Development Includes
We build custom web and mobile applications for startups and small to mid-sized businesses. Every project runs through the 5D Process: Discovery, Definition and UX Design, Development, Deployment and Hosting, then Support and Maintenance.
We also take over apps built by other developers. Our team can step into your existing codebase, review the code and keep your roadmap moving.
- D1 Discovery: goals, features, integrations, business model and tech stack, 2-4 weeks
- D2 Definition and UX Design: specs, designs and a clickable prototype, 4-6 weeks
- D3 Development: agile build of a functional, scalable product, 2-3 months
- D4 Deployment: cloud launch with 24/7 server monitoring and disaster recovery, 1 month
- D5 Support and Maintenance: monthly hour packages starting at $625 per month
- Full team on hand: Project CTO, product manager, UX/UI designer, full-stack, front end and back end developers, QA tester
- AI services: generative AI, custom GPTs, RPA automation, model training and vector databases
- Marketing and business services: market validation, branding, positioning and go-to-market planning
Proof From 200+ Builds
“Eric Owen saw an immediate opportunity in the senior living space. Our founder-approved 5D process delivered ALBedFill's MVP in just three months.”
“By leveraging 10+ custom integrations for athlete payments, mobile video streaming, SMS and email notifications, and more, Booster Athletes launched just in time for college football season.”
“A new internal predictive analytics engine gave Bigg Whale's reps a competitive edge and positioned Susan Horowitz to scale her investment firm.”
What Happens After You Submit
We Talk Through Your Idea
A U.S.-based team member reviews your notes and sets up a call to understand your goals, users and must-have features.
We Run Discovery
In D1 Discovery we define goals, features, integrations and tech stack, then build your budget, plan and schedule.
We Design, Build And Launch
Design and prototype in D2, agile build in D3, cloud launch in D4, then ongoing support in D5.
Frequently asked questions
How much does custom software development cost?
Cost depends on scope, features and integrations. Discovery is where we define the feature set and build your budget, plan and schedule. Ongoing support and maintenance packages start at $625 per month.
How long does it take to build?
Each phase has a typical duration: Discovery 2-4 weeks, Definition and UX Design 4-6 weeks, Development 2-3 months, and Deployment about 1 month. Your exact timeline depends on scope.
Do you work with non-technical founders?
Yes. Much of our work is with founders and SMBs who want a development partner instead of giving up equity to a technical cofounder. Our team handles product, design, development and QA.
Can you take over an app another developer built?
Yes. We support apps built by our own team or by other developers, integrating with your existing codebase or transitioning you from your current developer. Code review is part of that work.
Where is your team located?
We are headquartered in Arizona with U.S.-based business analysts and nearshore delivery teams across Latin America and the Western Hemisphere, working in your timezone and language.
Do you help after launch?
Yes. D5 Support and Maintenance covers 24/7 server monitoring, database backup, disaster recovery, performance optimization, feature updates, app store submission and monthly reports.
Ready To Build Your Software?
Tell us about your idea or your existing app. We will walk you through the 5D Process and what your project needs.
- 200+ custom B2B and B2C software solutions since 2008
- Senior team of 25 developers, designers, testers and PMs
- U.S. business analysts with nearshore Latin America teams
Prefer to talk? Call +1 573-321-3030