For industrial & B2B manufacturers
A B2B Marketing Agency Built for How Buyers Decide Now
Buyers and AI tools shortlist suppliers before they ever call sales. We make your real proof easy to find, verify and trust.
- Proof Gap Analysis shows what buyers and AI can find today
- Content built for ChatGPT, Gemini, Claude, Perplexity and Copilot
- Led by an operator, not a generalist ad shop
Portfolio work has included GM, Bridgestone, Nike, Kimberly-Clark and Verizon.
Prefer to talk? Call 312-961-1977
Talk with Evidence Communications
Tell us about your company and what you want buyers to find. We will reply with next steps.
Why industrial teams hire us instead of a general agency
We start with a diagnosis
The Proof Gap Analysis finds the gap between what you really do and what buyers and AI systems can actually find online.
Built for AI-driven research
We structure your content so ChatGPT, Gemini, Claude, Perplexity, Grok and Copilot can understand, cite and recommend you.
Proof, not slogans
Case studies, how-it-works explanations, engineer-led content and third-party validation buyers can check without calling sales.
Operator experience
Jason Vargas has scaled commercial systems for 25+ years, including growing Marketing Werks from $2M to $100M through exit.
Industrial focus
Steel, automotive systems, industrial machinery, data-center infrastructure, medical devices and advanced components.
One system, many channels
LinkedIn, YouTube, earned media and your website work together instead of the site carrying everything alone.
What a B2B marketing consultant engagement covers
Buyer research has moved. Instead of calls, trade media and sales introductions, buyers use AI assistants, YouTube explanations, LinkedIn posts from engineers and operators, and peer forums. Capable companies get cut from the shortlist before sales ever hears about the deal.
Evidence Communications works diagnostically, strategically and executionally. We find the visibility and proof gaps, design the commercial infrastructure around them, then produce and distribute the evidence across the channels your buyers actually use.
- Proof Gap Analysis: what buyers and AI can find about you right now
- AI Visibility Assessment (AVAS) across major AI platforms and buyer scenarios
- Competitive visibility benchmarking against rival suppliers
- AI search optimization for ChatGPT, Gemini, Claude, Perplexity and Grok
- Website strategy and restructuring with AI-first information architecture
- Case study development, FAQ and knowledge content built for citation
- Owned content for website, LinkedIn and YouTube
- Executive positioning, thought leadership and earned media
- Commercial change management advisory for leadership teams in transition
What happens after you reach out
Intro conversation
We talk with your leadership team about the market, the buyers you want and where deals are being lost.
Proof Gap Analysis
We look at what buyers and AI systems can find and verify about you, and how that compares with competitors.
Roadmap and scope
You get a prioritized plan for the proof to build first, the channels to use and how we would work together.
Frequently asked questions
What does this cost?
Engagements are scoped to your situation, so pricing depends on the sectors you sell into, the state of your current content and how much proof needs to be built. We confirm scope and fees after the first conversation.
Do you run ads or manage media buying?
No. Paid media buying and ad campaign management are outside our scope. We focus on evidence-based content, AI visibility, commercial infrastructure and executive positioning.
Who do you work with?
Industrial and B2B companies in steel, automotive systems, industrial machinery, data-center infrastructure, medical devices and advanced components, plus PE-backed portfolio companies. We do not do consumer, retail or e-commerce marketing.
Where are you located and do you travel?
Evidence Communications is Chicago-based and works with clients across the United States. We are open to travel for client engagements.
How is this different from a traditional B2B marketing agency?
Most agencies add more messaging and activity. We start with a diagnostic to find the proof gap, then build verifiable evidence that buyers and AI assistants can find, check and cite before sales is contacted.
Do you only work on AI visibility?
No. We also advise executive teams in transition on commercial change management, design go-to-market infrastructure, and build case studies, thought leadership and earned media.
Find out what buyers and AI see before they call you
Send a few details about your company and market. We will set up a conversation with Jason Vargas and outline how a Proof Gap Analysis would work for you.
- Proof Gap Analysis shows what buyers and AI can find today
- Content built for ChatGPT, Gemini, Claude, Perplexity and Copilot
- Led by an operator, not a generalist ad shop
Prefer to talk? Call 312-961-1977