Direct-Response Media Planning
Media Planning Agency That Tracks Every Dollar
DX Media Direct plans, negotiates and places your ads across TV, radio, podcasts, streaming, outdoor and digital - then optimizes them every day.
- 35+ years planning direct-response campaigns
- Remnant inventory at 35-90% off rate card
- Weekly budgets from $1,500 to $500,000
Over 35 years of direct-response media planning and buying across the United States.
Prefer to talk? Call 800-200-3933
Request Your Free Strategy Call
Tell us about your business and goals. We will build a media plan around them. No obligation.
Why Brands Pick DX Media Direct
Plans Built On Real Patterns
After thousands of campaigns, we know which dayparts, networks and formats pull response for your category.
Better Rates, Same Reach
We buy unsold remnant inventory at 35-90% off prime rates. Same shows, same audience, lower cost.
One Plan, Every Channel
TV, radio, podcasts, streaming, outdoor and digital planned together so your message works as one.
Deals Made By People
We negotiate with network reps we have known for years, not through a portal or a bidding platform.
Daily Optimization
We watch response daily and shift spend to what works, using data and AI.
Free Creative Help
Radio ad production is free, including scriptwriting, studio time and one voice talent. TV production runs concept to final cut.
What a Media Plan From Us Includes
A media plan is only useful if it makes money. We start with your business, your margins and the response you need. Then we choose the channels, networks and dayparts most likely to deliver buyers at a cost you can live with.
From there we negotiate the buy, handle the creative, place the spots and track the calls and leads. You see performance in hard numbers, not vague impressions.
- National and local TV across 100+ networks including FOX, CNN, CBS, Discovery, ESPN, MSNBC and Paramount
- Targeting by region, ZIP code, show or demographic, reaching up to 90 million households
- :30-second local and national spots, plus CPM-based streaming placements
- Radio on local ABC, CBS, NBC and Fox affiliates and national networks, up to 200 stations
- Host endorsement campaigns on radio and host-read podcast ads across hundreds of shows
- CTV and OTT on Hulu, Roku, Prime Video and Samsung Ads, with 2 billion+ monthly impressions bought
- Outdoor billboards, transit ads and digital out-of-home in high-traffic areas
- Digital layer: SEO, Google, Facebook and YouTube ads, email and CRM consulting
- 90-day direct-response TV tests that give you a clear, scalable playbook
Experience You Can Measure
“I have been in advertising for over 20 years, working for large companies and small companies and Buddy Vaughn and DX Media Direct is one of the best ad agencies, hands down, that I have ever worked with. Their creativity and solutions are outstanding. They track results like no one I know. They are amazingly responsive and go over and above every time I need anything. AND it's not contrived…they really care about my business! After working with them, I don't ever want to NOT work with them!”
“From choosing a station to creating the spots. They held our hands all the way. We would recommend DX Media Direct to anyone thinking of advertising.”
“The DX Media team continues to exceed our expectations, year after year. We've tried other agencies in the past, and no one has delivered results like DX Media Direct. Their customer service is first rate. I cannot say enough great things about this team. Their guidance and strategic media buying methods have been essential to our campaigns success.”
How It Works
Free Strategy Call
We learn your product, your goals and your budget. No obligation and no cost.
Your Media Plan
We map the channels, networks and dayparts that fit your audience, then negotiate the rates.
Launch And Optimize
We produce the spots, place the buy and track response daily, moving spend to what performs.
Frequently asked questions
How much does media planning cost?
Media rates depend on the channel, market and volume. TV spots range from as low as $2 to $750 per :30 local spot, with some networks priced on a $25 CPM basis. Radio packages include 140 country stations at $250 per spot and 200 national news stations at $450 per spot. Your free strategy call gives you exact numbers for your plan.
Is there a minimum budget?
We have run campaigns with weekly media budgets starting as low as $1,500 and scaling up to $500,000 per week. The same service quality applies at any size.
Which channels can you plan and buy?
National and local television, cable and syndication, streaming and CTV, radio, podcasts, outdoor and digital. We do not handle print, newspaper or magazine advertising.
Do you only work with national brands?
No. Clients range from Fortune 500 brands to local small businesses and startups. Targeting by region or ZIP code makes local buys practical.
Do I need my own commercial ready?
No. Radio production is free, including scriptwriting, talent hiring, studio time and one voice talent. TV and video production is handled from concept to final cut.
How do I know if the plan is working?
We track calls and leads and optimize daily using data and AI. We can also tell whether a weak result comes from the media mix or the creative, and fix both.
Get a Media Plan Built Around Your Numbers
Book a free, no-obligation strategy call. Tell us your goals and budget, and we will show you where your ad dollars will work hardest.
- 35+ years planning direct-response campaigns
- Remnant inventory at 35-90% off rate card
- Weekly budgets from $1,500 to $500,000
Prefer to talk? Call 800-200-3933