Serving Houston and all US markets
Advertising Agency for Houston TX Businesses
DX Media Direct plans, produces and buys your TV, radio, streaming, podcast and outdoor ads. You get measurable response, not guesswork.
- Save 35-90% on TV, radio and digital ad rates
- Target Houston by ZIP code, region or show
- Free ad production and a free strategy call
35+ years of direct-response advertising across thousands of campaigns.
Prefer to talk? Call 800-200-3933
Get your free Houston media plan
Tell us about your business and goals. We will come back with rates and a plan built for response.
Why Houston advertisers work with us
Rates big platforms can't match
We buy remnant and negotiated inventory at 35-90% off prime rates through direct network relationships.
Ads built to drive calls
Every spot is written to bring in inbound calls and leads you can count, not just impressions.
Reach Houston or the whole country
Target by region, ZIP code or specific shows on local stations, or scale to national TV and radio.
One team for every channel
TV, radio, podcasts, streaming, billboards and digital are planned and bought together.
Free ad production
Radio production is free, including scriptwriting, studio time and one voice talent.
Daily optimization
We watch performance every day and shift spend to what is working.
What we buy and produce for you
DX Media Direct is a full-service direct-response agency with over 35 years of experience. We handle strategy, creative, negotiation, placement and day-to-day optimization so your Houston campaign is managed end to end.
We work with Fortune 500 brands, local small businesses and startups, with weekly media budgets from $1,500 to $500,000.
- TV: :30 spots across 100+ networks including FOX, CNN, CBS, Discovery, ESPN, MSNBC and Paramount
- Local TV spot rates range from as low as $2 to $750 per :30, depending on network and market
- Radio: local and national networks, up to 200 stations, plus host endorsement campaigns
- Podcasts: host-read and pre-produced spots across hundreds of shows
- Streaming and CTV: Hulu, Roku, Prime Video, Samsung Ads and VOD, over 2 billion impressions bought monthly
- Outdoor: billboards, transit ads, street-level and digital displays, designed and placed for you
- Digital: SEO, PPC on Google, Facebook and YouTube, email and conversion rate testing
- 90-day direct-response TV media tests that produce a clear, scalable playbook
Experience you can measure
“I have been in advertising for over 20 years, working for large companies and small companies and Buddy Vaughn and DX Media Direct is one of the best ad agencies, hands down, that I have ever worked with. Their creativity and solutions are outstanding. They track results like no one I know. They are amazingly responsive and go over and above every time I need anything. AND it's not contrived…they really care about my business! After working with them, I don't ever want to NOT work with them!”
“From choosing a station to creating the spots. They held our hands all the way. We would recommend DX Media Direct to anyone thinking of advertising.”
“The DX Media team continues to exceed our expectations, year after year. We've tried other agencies in the past, and no one has delivered results like DX Media Direct. Their customer service is first rate. I cannot say enough great things about this team. Their guidance and strategic media buying methods have been essential to our campaigns success.”
What happens next
Free strategy call
We learn your business, your offer and what a good lead is worth to you. No obligation.
Your media plan and rates
We come back with channels, target markets, estimated reach and negotiated pricing.
Launch and optimize
We produce the creative, place the buy and adjust the campaign as the response data comes in.
Frequently asked questions
Do you work with Houston businesses?
Yes. We buy national and local media across the United States, including Houston and other Texas markets. Our office is in Denton, Texas.
How much does a campaign cost?
It depends on the channels and markets you choose. Weekly media budgets for our clients run from $1,500 to $500,000. Local TV spots range from as low as $2 to $750 per :30, and radio packages are priced per spot. We give you exact rates on your free strategy call.
Can you target just the Houston area?
Yes. TV buys can be targeted by region, ZIP code and specific shows. Radio, outdoor and digital can all be bought locally too.
Do I need to have a commercial already?
No. We produce TV and video spots from concept to final cut, and radio production is free, including scriptwriting, studio time and one voice talent. Podcast ads are read by the host, so there are no upfront production costs.
How do you save me 35-90% on ad rates?
We buy remnant and negotiated inventory directly through long-standing relationships with network reps, with no middlemen. Volume buying power brings the rate down to 35-90% off prime rates.
How will I know if it works?
We build ads to drive inbound calls and leads, track response and optimize daily. For TV, a 90-day direct-response test gives you clear numbers and a playbook you can scale.
Talk to a Houston media buyer today
Get a free, no-obligation strategy call. We will show you which channels fit your budget and what your rates would look like.
- Save 35-90% on TV, radio and digital ad rates
- Target Houston by ZIP code, region or show
- Free ad production and a free strategy call
Prefer to talk? Call 800-200-3933