Direct-response media buying
Comparing Advertising Agencies in San Diego, CA? Start Here
DX Media Direct plans, produces and buys TV, radio, streaming, podcast and outdoor ads for the San Diego market and nationwide. 35+ years of direct response.
- Remnant TV, radio and digital at 35-90% off rate card
- Target by ZIP code, region or specific shows
- Free radio ad production: script, voice talent, studio time
35+ years of direct-response media buying, from $1,500 to $500,000 per week.
Prefer to talk? Call 800-200-3933
Get a free, no-obligation media plan
Tell us what you sell and what you can spend. We'll come back with options and rates for San Diego, or nationwide.
Why advertisers pick DX Media Direct
San Diego reach, national buying power
We buy TV, radio, streaming and outdoor in the San Diego market and across the US. Target a region, a ZIP code or a specific show.
Pay 35-90% less for the same spots
We buy last-minute unsold inventory through long-standing network relationships. Same reach and credibility, far lower cost.
Ads built to make the phone ring
This is direct response. Spots are written to drive inbound calls and leads, not just impressions.
Free ad production
Radio production is free, including scriptwriting, studio time and one voice talent. TV and video are handled from concept to final cut.
Daily optimization, hard numbers
Campaigns are watched and adjusted daily using data. You see results in the profit column, not in vague reports.
35+ years of pattern recognition
Thousands of campaigns across dayparts, networks and product categories. We know what a weak media mix looks like versus weak creative.
What a San Diego campaign can include
DX Media Direct is a full-service direct-response agency. We work from Denton, Texas and buy local and national media across the United States, including the San Diego market. You get one team for strategy, creative, negotiation, placement and daily optimization.
Not sure TV is right yet? A 90-day direct-response TV test gives you a clear, scalable playbook instead of guesswork. Budgets start as low as $1,500 per week and scale up to $500,000 per week as results come in.
- :30 second local and national TV spots on 100+ networks, including FOX, CNN, CBS, Discovery, ESPN, MSNBC and Paramount
- Local and national radio on ABC, CBS, NBC and Fox affiliates, up to 200 stations per package
- Radio host endorsements, where a trusted personality reads your ad
- Host-read podcast ads across hundreds of shows and genres
- CTV, OTT and streaming on Hulu, Roku, Prime Video and Samsung Ads
- Billboards, transit ads and digital out-of-home displays on highways and busy streets
- SEO, PPC on Google, Facebook and YouTube, email and inbound marketing
- Full-service TV and video production from concept to final cut
The numbers behind the work
“I have been in advertising for over 20 years, working for large companies and small companies and Buddy Vaughn and DX Media Direct is one of the best ad agencies, hands down, that I have ever worked with. Their creativity and solutions are outstanding. They track results like no one I know. They are amazingly responsive and go over and above every time I need anything. AND it's not contrived…they really care about my business! After working with them, I don't ever want to NOT work with them!”
“From choosing a station to creating the spots. They held our hands all the way. We would recommend DX Media Direct to anyone thinking of advertising.”
“The DX Media team continues to exceed our expectations, year after year. We've tried other agencies in the past, and no one has delivered results like DX Media Direct. Their customer service is first rate. I cannot say enough great things about this team. Their guidance and strategic media buying methods have been essential to our campaigns success.”
What happens after you ask for a quote
Tell us the goal
Send the short form with your business, your budget range and the leads or calls you want to generate.
Free strategy call
We talk through the options across TV, radio, streaming, podcast, outdoor and digital. No obligation, no pressure.
Get your plan and rates
You receive a media plan with networks, spot counts and costs. Approve it and we produce, place and optimize the campaign.
Frequently asked questions
Do you have an office in San Diego?
We are based in Denton, Texas and buy local and national media across the United States, including the San Diego market. Planning, buying and reporting are handled by phone, email and video, so you work with the same senior team either way.
What does it cost to advertise in San Diego?
It depends on the media and the schedule. Local :30 TV spots run from as low as $2 up to $750 depending on the network, with some inventory priced on a $25 CPM basis. Radio examples include 140 country music stations at $250 per spot and 200 national news stations at $450 per spot. Your quote gives exact rates for your plan.
Is there a minimum budget?
Media budgets start as low as $1,500 per week. We have scaled clients from $1,500 a week up to $500,000 a week, and we give the same level of service at every size.
Do I need a finished commercial first?
No. Radio ad production is free, including scriptwriting, studio time and one voice talent. For TV and video we handle production from concept to final cut.
How is this different from programmatic or a DIY platform?
We negotiate directly with network reps we have known for years instead of pushing insertion orders through a portal. That relationship is how we get remnant inventory at 35-90% off rate card, which automated platforms structurally cannot match.
How will I know the advertising is working?
Campaigns are tracked by response, such as inbound calls and leads, and optimized daily using data. A 90-day direct-response TV test is designed to produce a clear, scalable playbook rather than inconclusive data.
Get a media plan built for your budget
Tell us what you sell and what you can spend each week. We'll show you the TV, radio, streaming, podcast, outdoor and digital options that fit, with real rates. The strategy call is free and there is no obligation. Call 800-200-3933 or send the form.
- Remnant TV, radio and digital at 35-90% off rate card
- Target by ZIP code, region or specific shows
- Free radio ad production: script, voice talent, studio time
Prefer to talk? Call 800-200-3933