Serving Charlotte and all US markets
Ad Agency in Charlotte NC That Tracks Every Dollar
DX Media Direct plans, produces and places your TV, radio, streaming, podcast and billboard ads - and buys the media at 35-90% off standard rates.
- Media bought at 35-90% off rate card
- Target Charlotte by ZIP code, region or show
- Free ad production and a free strategy call
35+ years of direct-response advertising across thousands of campaigns.
Prefer to talk? Call 800-200-3933
Talk to a media buyer
Tell us about your business and budget. We will come back with a media plan and pricing - no obligation.
Why Charlotte businesses work with us
Pay less for the same airtime
We buy unsold remnant TV, radio and digital inventory at 35% to 90% off prime rates. Same reach, same credibility, lower cost.
Ads judged on revenue
We are a direct-response agency. We track calls, leads and response so you can see results in hard numbers, not vague impressions.
Real relationships, not portals
We negotiate directly with network reps we have known for years. No middlemen and no self-serve bidding platform.
Every channel under one roof
TV, cable, streaming, radio, podcasts, billboards and digital. One team plans the mix and buys it all.
Free production
Radio ad production is free, including scriptwriting, studio time and one voice talent. TV production runs concept to final cut.
Daily optimization
We watch performance every day and shift spend to what is working, using data and AI on streaming campaigns.
What our Charlotte advertising services cover
DX Media Direct is a full-service direct-response agency with more than 35 years of experience. We work with clients across the United States, from Fortune 500 brands to local small businesses and startups, with weekly media budgets from $1,500 to $500,000.
You can advertise in the Charlotte market alone or roll out nationally. We handle the strategy, the creative, the negotiation and the daily campaign management.
- Television: 100+ national and local networks including FOX, CNN, CBS, Discovery, ESPN, MSNBC and Paramount, reaching up to 90 million households
- Targeting by region, ZIP code or specific shows with :30-second spots
- 90-day direct-response TV media tests that produce a clear, scalable playbook
- Radio: local ABC, CBS, NBC and Fox affiliates plus national networks, up to 200 stations per package
- Radio host endorsements on up to 118 stations for instant credibility
- Podcasts: host-read and pre-produced spots across hundreds of shows
- Streaming and CTV on Hulu, Roku, Prime Video and Samsung Ads, with over 2 billion impressions bought monthly
- Outdoor: billboards, transit ads, street-level and digital displays, with custom artwork
- Digital: SEO, Google, Facebook and YouTube ads, email marketing and conversion rate testing
Experience that shows up in the numbers
“I have been in advertising for over 20 years, working for large companies and small companies and Buddy Vaughn and DX Media Direct is one of the best ad agencies, hands down, that I have ever worked with. Their creativity and solutions are outstanding. They track results like no one I know. They are amazingly responsive and go over and above every time I need anything. AND it's not contrived…they really care about my business! After working with them, I don't ever want to NOT work with them!”
“From choosing a station to creating the spots. They held our hands all the way. We would recommend DX Media Direct to anyone thinking of advertising.”
“The DX Media team continues to exceed our expectations, year after year. We've tried other agencies in the past, and no one has delivered results like DX Media Direct. Their customer service is first rate. I cannot say enough great things about this team. Their guidance and strategic media buying methods have been essential to our campaigns success.”
What happens after you reach out
Free strategy call
We learn your business, your offer, your market and your budget. No obligation and no cost.
Media plan and pricing
We build a plan across the channels that fit your goal and bring back negotiated rates for your review.
Launch and optimize
We produce the ads, place the buy and watch response daily, moving spend toward what performs.
Frequently asked questions
Do you have an office in Charlotte?
Our office is at 704 Lafayette Drive, Denton TX, and we buy media for clients across the United States, including the Charlotte market. Everything is handled by phone, email and video, so you get the same senior team wherever you are.
How much does a campaign cost?
It depends on the channels and volume. Media budgets start as low as $1,500 per week. TV spots range from as low as $2 to $750 per :30 local spot depending on the network. Radio packages include 140 country stations at $250 per spot and 200 national news stations at $450 per spot. Your quote will show exact rates.
Can you target only the Charlotte area?
Yes. TV buys can be targeted by region, ZIP code or specific shows, and radio can run on local affiliates. Outdoor placements can be set by location and time of day.
Do I need my own commercial?
No. Radio ad production is free, including scriptwriting, talent hiring, studio time and one voice talent. We also produce TV and video commercials from concept to final cut, and design custom billboard artwork.
How do I know if TV will work for my business?
We run a 90-day direct-response TV media test. The goal is a clear, scalable playbook with real response data, not an inconclusive result.
What makes you different from a programmatic platform?
We negotiate directly with network reps we have worked with for decades instead of bidding through a portal. That relationship is how we access remnant inventory at 35% to 90% off prime rates.
Get a Charlotte media plan built around response
Tell us your goal and your budget. We will show you which channels to use, what the media will cost and how we will measure it. The strategy call is free.
- Media bought at 35-90% off rate card
- Target Charlotte by ZIP code, region or show
- Free ad production and a free strategy call
Prefer to talk? Call 800-200-3933