Direct-response media buying
Ad Agency for Grand Rapids Brands That Tracks Every Dollar
DX Media Direct buys TV, radio, streaming, podcast, outdoor and digital ads for Grand Rapids businesses at 35% to 90% off rate card, with response tracked daily.
- Save 35-90% on TV, radio and digital ad rates
- Target Grand Rapids by region, ZIP code or show
- Free ad production, from script to final cut
35+ years in direct response. Weekly media budgets from $1,500 to $500,000.
Prefer to talk? Call 800-200-3933
Get your free media plan
Tell us about your business and budget. We'll come back with rates and a plan on a free, no-obligation call.
Why Grand Rapids advertisers work with us
Pay 35-90% less for the same spots
We buy unsold remnant inventory on TV, radio and digital. Same reach and credibility, far lower cost.
Ads made to ring your phone
We write and produce high-converting ads built to drive inbound calls and leads, not just impressions.
Local targeting or national reach
Run in Grand Rapids by region, ZIP code or specific show, or scale across up to 90 million households.
Production handled for you
TV and video spots from concept to final cut. Radio production is free, including script, studio time and one voice talent.
Daily optimization
We watch response every day and move money to the dayparts, networks and stations that pull.
35+ years of pattern recognition
Thousands of campaigns across dayparts, networks and categories. We know what works before you spend.
Every channel a Grand Rapids campaign needs
DX Media Direct is a full-service direct-response agency. We plan, produce, negotiate and place your advertising, then report on what it brought back in leads and sales. Our network relationships are built on decades of buying, so you get rates that self-serve and programmatic platforms cannot match.
You can start local in the Grand Rapids market and expand across Michigan or nationwide as the numbers hold up. A 90-day direct-response TV test gives you a clear, scalable playbook instead of guesswork.
- :30 local and national TV spots on 100+ networks, including FOX, CNN, CBS, Discovery, ESPN, MSNBC, Paramount and HBO Max
- Streaming and CTV on Hulu, Roku, Prime Video and Samsung Ads
- Local radio on ABC, CBS, NBC and Fox affiliates, plus network packages up to 200 stations
- Radio host endorsements that borrow the trust of a familiar voice
- Host-read podcast ads across hundreds of shows and genres
- Billboards, transit ads and digital out-of-home in high-traffic spots
- Digital marketing: SEO, PPC on Google, Facebook and YouTube ads, and email
- Targeting by region, ZIP code, show or demographic
Experience you can count
“I have been in advertising for over 20 years, working for large companies and small companies and Buddy Vaughn and DX Media Direct is one of the best ad agencies, hands down, that I have ever worked with. Their creativity and solutions are outstanding. They track results like no one I know. They are amazingly responsive and go over and above every time I need anything. AND it's not contrived…they really care about my business! After working with them, I don't ever want to NOT work with them!”
“From choosing a station to creating the spots. They held our hands all the way. We would recommend DX Media Direct to anyone thinking of advertising.”
“The DX Media team continues to exceed our expectations, year after year. We've tried other agencies in the past, and no one has delivered results like DX Media Direct. Their customer service is first rate. I cannot say enough great things about this team. Their guidance and strategic media buying methods have been essential to our campaigns success.”
What happens after you request a plan
Free strategy call
We learn your business, your offer and what a good lead is worth to you. No obligation.
Media plan and rates
You get a channel mix, target markets and negotiated rates that fit your weekly budget.
Produce, launch, optimize
We handle the creative and placement, then track response and adjust the buy daily.
Frequently asked questions
Do you work with businesses in Grand Rapids, MI?
Yes. We buy local and national media across the United States, including Michigan markets. Campaigns can be targeted by region, ZIP code or specific shows, so your spend stays where your customers are.
What does a campaign cost?
It depends on the channel and market. Local :30 TV spots run from as low as $2 up to $750 depending on the network, and some radio packages are priced per spot, such as 140 country stations at $250 per spot. Weekly media budgets start around $1,500. We quote exact rates on your free strategy call.
Do I need a finished commercial first?
No. We produce TV and video spots from concept to final cut. Radio ad production is free, including scriptwriting, studio time and one voice talent at no charge.
How do you prove the advertising is working?
We build ads to drive inbound calls and leads, track response, and optimize the buy daily using data. A 90-day direct-response TV test is designed to give you clear numbers and a playbook you can scale.
Do you also handle digital marketing?
Yes. We offer SEO, PPC on Google, Facebook and YouTube ads, email marketing, CRM and marketing automation consulting, plus A/B testing and conversion rate optimization, tied to your TV and radio placements.
Do you place newspaper or magazine ads?
No. We do not offer print advertising. We focus on television, streaming and CTV, radio, podcasts, outdoor and digital media.
Ready to advertise in Grand Rapids?
Tell us your goal and your weekly budget. You'll get a free, no-obligation strategy call and a media plan with real rates.
- Save 35-90% on TV, radio and digital ad rates
- Target Grand Rapids by region, ZIP code or show
- Free ad production, from script to final cut
Prefer to talk? Call 800-200-3933