Serving Detroit and all US markets
Ad Agencies in Detroit: Ads That Pay You Back
DX Media Direct plans, produces and buys your TV, radio, streaming, podcast and billboard ads. 35+ years of direct-response experience. Free strategy call.
- Save 35-90% off standard media rates
- Target Detroit by ZIP code, show or station
- Free ad production, including radio scripts and talent
35+ years of direct-response advertising and thousands of campaigns run.
Prefer to talk? Call 800-200-3933
Talk to a media buyer
Tell us about your business and budget. We'll come back with a media plan built for response, not just impressions.
Why advertisers pick us over a local shop
Rates a portal can't match
We buy direct from network reps we have known for years. That means remnant inventory at 35% to 90% off prime rates.
Built to drive calls and leads
Every ad is written to get a response. We track the phone calls and form fills, so you see results in hard numbers.
One team for every channel
TV, radio, streaming, podcasts, billboards and digital all planned together, so your message hits the same buyer more than once.
Free ad production
Radio production is free, including scriptwriting, studio time and one voice talent. TV production runs from concept to final cut.
Pinpoint Detroit targeting
Run local spots by region, ZIP code or specific shows, or scale the same offer out to national coverage.
Daily optimization
We watch performance every day and shift spend to the networks, dayparts and creative that bring buyers.
What our Detroit media buying covers
Most agencies sell you creative and hand the buying to a platform. We do both, and the buying is where your money is won or lost. With 35+ years of direct-response experience and thousands of campaigns behind us, we know which networks, dayparts and formats pull response for your category.
You do not need a Detroit office to reach Detroit. We buy local broadcast, cable, radio, streaming and outdoor in your market, and we can expand you to national coverage when the numbers work.
- Local and national TV on 100+ networks including FOX, CNN, CBS, Discovery, ESPN, MSNBC, Paramount and HBO Max
- Reach of up to 90 million households, targeted by region, ZIP code or specific shows
- 90-day direct-response TV media tests that produce a scalable playbook
- Radio on local ABC, CBS, NBC and Fox affiliates plus national networks up to 200 stations
- Radio host endorsements on up to 118 stations for instant credibility
- Podcast ads, host-read or pre-produced, across hundreds of shows
- CTV and streaming on Hulu, Roku, Prime Video and Samsung Ads
- Billboards, transit ads and digital out-of-home in high-traffic areas
- Digital: SEO, Google, Facebook and YouTube ads, email and CRM consulting
Experience you can measure
“I have been in advertising for over 20 years, working for large companies and small companies and Buddy Vaughn and DX Media Direct is one of the best ad agencies, hands down, that I have ever worked with. Their creativity and solutions are outstanding. They track results like no one I know. They are amazingly responsive and go over and above every time I need anything. AND it's not contrived…they really care about my business! After working with them, I don't ever want to NOT work with them!”
“The DX Media team continues to exceed our expectations, year after year. We've tried other agencies in the past, and no one has delivered results like DX Media Direct. Their customer service is first rate. I cannot say enough great things about this team. Their guidance and strategic media buying methods have been essential to our campaigns success.”
“Words do not suffice it to say how pleased we all are with the lead flow and quality! The volume has been tremendous and we are getting more feedback daily on how pleased our team is with the quality!”
How it works
Free strategy call
We ask about your offer, your customer and your budget. No obligation and no pressure.
Your media plan
We come back with the channels, markets and rates that fit your goal, plus what production you need.
Launch and optimize
We produce the ads, place the buy and adjust daily based on the calls and leads coming in.
Frequently asked questions
Do you have an office in Detroit?
We are based in Denton, Texas and buy media across the United States, including the Detroit market. Everything is handled by our team by phone, email and video, so you get a national buying desk working your local market.
What does it cost to advertise?
It depends on the channel and market. Local :30 TV spots range from as low as $2 to $750 depending on the network, and some inventory is priced on a $25 CPM. Radio packages include 140 country stations at $250 per spot and 200 national news stations at $450 per spot. We quote your exact plan on the free call.
Is there a minimum budget?
We have run campaigns from $1,500 a week up to $500,000 a week. Clients range from Fortune 500 brands to local small businesses and startups, and we give the same level of service at every size.
How do you get rates 35-90% below rate card?
We buy remnant inventory, which is unsold last-minute ad space, directly through long-standing relationships with network reps. You get the same reach and credibility as full-price media for far less.
Who makes the ads?
We do. Radio production is free, including scriptwriting, talent hiring, studio time and one voice talent. TV and video commercials are produced end to end, from concept to final cut. Podcast host-read spots have no upfront production cost.
How will I know if it is working?
We build ads to drive inbound calls and leads, then track response and optimize daily. A 90-day direct-response TV test is designed to give you a clear, scalable playbook instead of guesswork.
Get a Detroit media plan built for response
Tell us your goal and your budget. We'll show you which channels to buy, what they cost and what response to look for. The call is free with no obligation.
- Save 35-90% off standard media rates
- Target Detroit by ZIP code, show or station
- Free ad production, including radio scripts and talent
Prefer to talk? Call 800-200-3933